When you are trying to rank for local keywords, there are many different types of content you can use. In this article, we will explore some of the most effective ways that you can develop high-quality content as a part of your local SEO Gold Coast strategy for your website and drive traffic back to it!
Google My Business Page
Google My Business is a free service that lets you create and manage a local listing for your business on Google Search and Google Maps. It’s easy to use, but it has some limitations:
- You can only add a photo of your business (not one of you). You can choose from stock photos or upload one yourself through the site’s uploader.
- Your description is limited to 100 characters, with no links or attachments allowed. This isn’t much room for describing what makes your place special—but if there’s enough content in the rest of this section, that’s what we’ll cover next!
Contact Page
You can’t afford to write the same content for your contact page as you do for all of your other pages. Your goal is to get people to contact you, not just send them off with a few details about what they need.
Your site should have an easy-to-find link on every page that takes visitors straight to the contact page and makes it easy for them to use. If there are any questions or concerns they might have before contacting you, include those in this section as well so that customers don’t feel like they missed something important by going elsewhere first (which would be their loss).
Local Category Pages
Local category pages are optimized for local queries. These pages are great for ranking in local search results and can be used as a way to rank for long-tail queries (like “pizza delivery near me”).
Local category pages are typically created by businesses that have established themselves in the neighbourhood and want their website to be found when someone searches “pizza delivery near me.”
Local Landing Pages
Each local business, as a part of their local SEO Gold Coast strategy should have a unique landing page for each user. This is the best way to ensure that your customers aren’t getting lost in the crowd and also provides a great opportunity to show off what you offer.
Additionally, if you have a brick-and-mortar location that uses an eCommerce platform like Shopify or BigCommerce, then it’s important that your mobile-optimized website matches the design of this site so that users will be able to find what they’re looking for quickly when they visit from their phone or tablet.
You should also optimize voice search results for each user so they can find what they want without having to read through long paragraphs of text on every page of their search result pages (SERPs).
Conclusion
In conclusion, local SEO Gold Coast is an important part of your overall SEO strategy. It can help you reach more people who are in your area and bring them back to your website. Local content is also a great way to build relationships with those who live near you, so they feel like part of something bigger than just an eCommerce website!