If you find yourself frustrated by your Digital Marketing Melbourne small business, then chances are you’re not doing enough to grow it. Think your company is too small to be taken seriously?
Or maybe you don’t have enough customers? Well, think again! The truth is that most small businesses stay small because they don’t know how to market themselves online.
If you want to take your business from its current size and grow it into something much bigger, then follow along as we explore the reasons why this happens and what can be done about it:
What you offer is confusing to customers
If you are working on Digital Marketing Melbourne strategies for your business then you must be able to convey people that what you product is why its beneficial for them, otherwise every effort is useless.
Your product or service is confusing to your customers. They don’t know what it does, why they need it, and if it’s worth the money.
You’re not making things easy for them. You haven’t defined your value proposition clearly enough for them to understand how you solve their problem or make their life easier.
You’re missing out on leads and sales because people aren’t sure what they’re getting from you or how much work goes into buying from you (or whether they should be taking the time to work with you).
You’re targeting everybody.
Are you targeting everybody? If so, that’s a mistake. When it comes to marketing your small business, you need to stop trying to appeal to everyone and focus on the people who will actually buy from you.
You could be spending all this time trying out different marketing ideas on people who aren’t even interested in what you have to offer—or worse yet, they might not even know that they want something until they see it!
If there’s one thing we regret at Moz when we look back at our early days as a startup (and there are many), it was putting too much emphasis on general marketing tactics like SEO rather than honing in our messaging and focusing solely on the people who would benefit most from using our products: online marketers and digital marketers.
You’re not optimising your digital marketing effort
The best way to make sure that you’re optimising your Digital Marketing Melbourne efforts is by making sure that every piece of content you create and distribute is laser-focused on the people who will benefit most from it.
If all else fails, just ask yourself: “What would my ideal customer want to see right now?”
- You don’t have a clear picture of your customer
- You don’t have an actionable marketing strategy
- You’re not using the right analytics to measure your digital marketing efforts
- You’re not using the right tools to optimise your digital marketing effort
Conclusion
If you’re experiencing any of these problems, it may be time to re-evaluate your digital marketing strategy by an experienced Digital Marketing Specialist.
Adopting a more targeted approach will help you reach the right customers and make it easier for them to find you online.